Both Char-Broil Organics and Entrepreneur Magazine Television have come together to pay homage to the traditional local neighborhood butcher shop. A lot of Americans have grown up remembering going to the local butcher shop for their meat choices for their barbeque for that afternoon. Char-Broil Organics are looking forward to helping promote butcher shops throughout America with their TV show partner, Entrepreneur.
Butchers: an ancient trade, whose duties may date back to the domestication of livestock, butchers formed guilds in England as far back as 1272.
In the last few decades there has been a major shift within the meat market industry. On a per capita basis, Americans consumed 19 more pounds of red meat (beef, veal, pork, lamb, and mutton) and poultry (chicken and turkey) in 2000, than in 1970 (Haley, 2001). In that same time period, grocery and supermarket chains exploded in popularity, offering cheap prices
and the convenience of a one-stop shopping experience that includes large sections filled with different kinds of processed meats. Even with this stiff competition, many traditional butcher shops survived by providing superior quality and specialty products. There are opportunities for new butcher shops to enter the market, but in order for these businesses to thrive, they must be located in areas with little competition and a high demand for different meats.
Source: The Fiscal and Economic Research Center (FERC) at the University of Wisconsin-Whitewater
Opportunities for Opening Up a New Butcher Shop
There are groups out there that are available to help potential new butcher shop owners on where it is best to open a new location. These groups are also ideal for existing butcher shop owners looking to expand with new sites. The studies include a mix of using details of competition, the size of the population and the local median income.More Details
National Butcher’s Week
Started in England, the National Butcher’s Week helps butchers to raise the profile of their trade among consumers and promotes butchers as the ideal place for customers to purchase their meats. We eventually will be exploring the expansion on the program to the US and Canadian Markets. Either National Butcher’s Day or Week there should be a national campaign recognizing America’s butchers.
Content For TV
With our partnering brands we are helping create content stories that will be on the Entrepreneur TV show. Also as an all-organic brand group (with our Char-Broil partners) we are helping to promote the purchase of meat and fish products at butcher shops. We will continue to create marketing campaigns (web, TV, print) that will be honoring the butcher professions on a national scale.With our TV show partners, Entrepreneur Television we will be showcasing innovation in the meat processing industry. Our on-going content series will be about individual butcher shops and their efforts in selling to their customers. Other stories will be involving ranchers, organic innovations, industry suppliers (equipment, food products, etc.) and more.
Serenata Brands: 2016