There are a number of trends (long-term and new) that butcher shops are looking at for their increase in services to customers, increase in revenue and attracting new customers in general. A number of butchers are even expanding into becoming party planning centers where party planners and people in general go to for a round of offerings to choose from.
In-Store Section Ideas: A number of butchers have expanded their sales categories to include complimentary additions such as:
Sandwich QSR’s: A number of butchers are also locations that serve sandwiches and other products for customers (eating on-site or taking away). A full menu set-up can be discussed with our partners.
Rubs / Seasonings / Sauces Sections: A number of butchers sell complimentary products to cooking or barbequeing meats, fish, chicken and other butcher products. Our team can help create complete category suggestions here.
Grab and Go: A number of customers maybe coming in during their lunchtime for sandwiches (for themselves or for an office meeting) or after work for the evening meal. By creating a grab and go section a number of butchers are able to get additional sales on items such as beverages and snacks.
BBQ Sales: A new innovation being looked by some industry veterans relates to the sale of Barbeques in their stores. A demo barbeque on the sales floor with the order being delivered to them directly is one option. With our Char-Broil/Saber partners we could help create ideas relating to barbeque sales.
Accessories: Accessory sections can have inside cooking products, barbeque accessories and even apparel. A simple 4’ wide island fixture could be ideal as an accessories section.
Pizza Solutions Centers: By attracting pizza fanatics into the stores we can help create and promote pizza solution centers (pizza doughs, pizza sauces, toppings) that compliment the butcher products sold that can be used for pizzas. Other categories perfect for pizza party sales include barbeque wings and ribs.
Affiliate Relationships: Some butchers are grouping with non-competing but related businesses (party planners, party stores, liquor stores, etc) to work together on a number of customer types (companies, family events and more).
Tailgating Sections: Sports fans are always going to their local butchers buying products ideal for tailgating. A tailgating section (even with local sports team merchandise) can help attract loyalty buyers but also add in additional sales opportunities.
Smoothie Bars/Self-Serve Yogurt: Some larger butcher shops could handle having self-serve yogurt stations or smoothie bars to attract more people coming in who may not be purchasing butcher type products.
Ice Cream Counters: Similar to the Smoothie Bar/Self-Serve Yogurt ideas some locations could also become an ice cream store again to attract new customers not buying butcher products.